Sell the customer in front of you. Relay books the next one.

It texts every lead back in your name, follows up, and gets the appointment set while you're still working the deal.

$49a month. One kept lead can cover the year.

cancel anytime · prices in CAD

Works with the leads you already getAutoTrader, CarGurus, your dealer's website, your store's CRM. You forward them in or import them. Nothing to install.
Relay open on a phone in a dealership showroom
Appointment bookedSat 4:00 PM · booked by AI
Built for you, not the store

Your dealership's CRM works for the dealership. This one works for you.

You get paid on what you sell. Every lead you miss is a deal someone else can close. Relay keeps your follow-up moving when you're already busy selling.

A lead lands while you're busy

You're on the floor, on a test drive, or off the clock. Relay replies fast enough that the shopper still feels warm.

The first reply usually wins

Most buyers contact more than one place. Relay makes sure your name is the one they hear from first.

It's yours, not the store's

Your number, your leads, your book, your templates, on your phone. It sits on top of the systems you already use.

Up and running today

Set it up in ten minutes. Catch the next lead today.

STEP 01

Point your leads at it

Forward AutoTrader, CarGurus, dealer site leads, or import your book. Five minutes, no store install.

STEP 02

Relay replies first

New leads get a fast text from your number. The AI handles the back and forth until it is time for you to step in.

STEP 03

You take the appointment

Relay books the time, adds it to your calendar, and keeps the conversation in your inbox.

More than texting

Every lead, in one place.

Texts, calls, and every lead you're working, on your phone and your laptop. See who came in, who you still owe a call, and what's hot, without digging through the store's system.

The Relay web app on a laptop
What it does

The follow-up you meant to do, already done.

Books appointments while you sell

The AI answers questions, handles after hours, and books the appointment in your voice. You wake up to a calendar, not a pile of missed texts.

Booked SAT 4:00 PM · Silverado

First to every lead

Every new lead gets a fast reply from your number, day or night. If the shopper is ready now, you do not wait until later.

Still got the Civic?
Sure do. Want to take it for a spin today?

Re-text your whole book

Filter past buyers, truck owners, and people due for a trade, then send the right offer in one tap. Old customers, new deals.

94 truck owners · one tap
Everything included

A whole sales assistant, not a chatbot.

You get a number

We set you up with a dedicated line for texts and calls. It's yours, it never changes, and your customers always reach you on it.

Leads from anywhere

Forward AutoTrader, CarGurus, and your dealer site, or import a CSV or your contacts. However they come in, they land in one place.

Books to your calendar

The AI sets the appointment straight into your calendar, so you walk in knowing your day instead of chasing confirmations.

Texts and calls, one inbox

Every conversation in one thread on your phone, so nothing slips through the cracks on a busy Saturday.

Sounds like you

Your templates, your signature, your store name, your tone. Messages read like your normal replies, not a generic bot blast.

You stay in control

Read every message, jump in any time, or switch the AI off for a single conversation with one tap.

No surprise bills

Texts and calls come out of one balance.

If you run hot, you can top up before a conversation or campaign cuts off mid-sentence. Your usage stays visible, so the bill is not a surprise.

~1,900
texts a month included on Starter. Calls pull from the same balance.
Proven in group usage

Relay booked half the appointments and lifted closing rates.

When a group used Relay in the real sales flow, it booked 50% of appointments and led to a 40% increase in closing rate. That is the reason to pay for it: more shoppers turn into real shots.

50%of appointments booked by Relay during group usage
40%increase in closing rate after Relay handled the follow-up
$49a month to protect the leads you already paid to get
Pricing

One price. Pays for itself in one deal.

In group usage, Relay booked 50% of appointments and led to a 40% increase in closing rate.

Starter

For the rep building a steady book.
$49/mo
~1,900 texts a month included
Month to month. Cancel anytime.
  • A dedicated number, inbox, and AI auto-reply
  • Templates, signature, and your store name
  • Blast your book
Start with Starter

Pro

Uncapped AI
For the closer who wants the AI edge.
$89/mo
~3,600 texts a month included
Month to month. Cancel anytime.
  • Everything in Starter
  • Unlimited AI on every conversation
  • Saved segments and priority support
Start with Pro
Questions

The stuff you're actually wondering.

Will my dealership have a problem with this?

It is just like using your own phone, because you are. Relay gives you a dedicated number and inbox for your leads, then helps you reply faster. It does not replace the store CRM or require an install. If your store has a specific texting policy, follow it.

Does it work with our CRM?

Yes. You forward your leads in or import them, so it works no matter what the store uses. It does not replace anything, it just makes you faster.

Is the AI going to sound like a robot to my customer?

It texts in your voice with your inventory, and you can read every message, jump in any time, or shut it off for a conversation with one tap. You stay in control.

Do I get my own number?

Yes. We set you up with a dedicated number for texting and calling. It's yours while you're on Relay, your customers always see the same one, and it's month to month so you can cancel anytime.

Is texting leads like this legal?

Relay is built for normal sales follow-up with opt-outs and consent handling in the background. You still use it the way you would use your own phone: text people who asked to hear from you, stop when they opt out, and keep control of the conversation.

A member of the Relay team in a dealership showroom

We've spent years in dealerships, helping reps respond faster and sell more. We know what a slow Saturday and a missed lead really cost, so we built the tool we kept wishing the floor had.

A salesperson shaking hands with a customer in front of new cars

It does the chasing. You do the closing.

Relay fills your calendar. You do the part you're actually good at.

Start now, $49/mo