It texts every lead back in your name, follows up, and gets the appointment set while you're still working the deal.
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You get paid on what you sell. Every lead you miss is a deal someone else can close. Relay keeps your follow-up moving when you're already busy selling.
You're on the floor, on a test drive, or off the clock. Relay replies fast enough that the shopper still feels warm.
Most buyers contact more than one place. Relay makes sure your name is the one they hear from first.
Your number, your leads, your book, your templates, on your phone. It sits on top of the systems you already use.
Forward AutoTrader, CarGurus, dealer site leads, or import your book. Five minutes, no store install.
New leads get a fast text from your number. The AI handles the back and forth until it is time for you to step in.
Relay books the time, adds it to your calendar, and keeps the conversation in your inbox.
Texts, calls, and every lead you're working, on your phone and your laptop. See who came in, who you still owe a call, and what's hot, without digging through the store's system.

The AI answers questions, handles after hours, and books the appointment in your voice. You wake up to a calendar, not a pile of missed texts.
Every new lead gets a fast reply from your number, day or night. If the shopper is ready now, you do not wait until later.
Filter past buyers, truck owners, and people due for a trade, then send the right offer in one tap. Old customers, new deals.
We set you up with a dedicated line for texts and calls. It's yours, it never changes, and your customers always reach you on it.
Forward AutoTrader, CarGurus, and your dealer site, or import a CSV or your contacts. However they come in, they land in one place.
The AI sets the appointment straight into your calendar, so you walk in knowing your day instead of chasing confirmations.
Every conversation in one thread on your phone, so nothing slips through the cracks on a busy Saturday.
Your templates, your signature, your store name, your tone. Messages read like your normal replies, not a generic bot blast.
Read every message, jump in any time, or switch the AI off for a single conversation with one tap.
If you run hot, you can top up before a conversation or campaign cuts off mid-sentence. Your usage stays visible, so the bill is not a surprise.
When a group used Relay in the real sales flow, it booked 50% of appointments and led to a 40% increase in closing rate. That is the reason to pay for it: more shoppers turn into real shots.
In group usage, Relay booked 50% of appointments and led to a 40% increase in closing rate.
It is just like using your own phone, because you are. Relay gives you a dedicated number and inbox for your leads, then helps you reply faster. It does not replace the store CRM or require an install. If your store has a specific texting policy, follow it.
Yes. You forward your leads in or import them, so it works no matter what the store uses. It does not replace anything, it just makes you faster.
It texts in your voice with your inventory, and you can read every message, jump in any time, or shut it off for a conversation with one tap. You stay in control.
Yes. We set you up with a dedicated number for texting and calling. It's yours while you're on Relay, your customers always see the same one, and it's month to month so you can cancel anytime.
Relay is built for normal sales follow-up with opt-outs and consent handling in the background. You still use it the way you would use your own phone: text people who asked to hear from you, stop when they opt out, and keep control of the conversation.

We've spent years in dealerships, helping reps respond faster and sell more. We know what a slow Saturday and a missed lead really cost, so we built the tool we kept wishing the floor had.

Relay fills your calendar. You do the part you're actually good at.
Start now, $49/mo