Works with the leads you already getAutoTrader, CarGurus, your dealer's website, your store's CRM. You forward them in or import them. Nothing to install.

Built for you, not the store

Your dealership's CRM works for the dealership. This one works for you.

Relay keeps your follow-up moving when you're already busy selling, so every lead you paid to get actually gets worked.

Up and running today

Set it up in ten minutes. Catch the next lead today.

STEP 01

Point your leads at it

Forward AutoTrader, CarGurus, dealer site leads, paste a lead, or import your book. Five minutes, no store install.

STEP 02

Relay works the lead

Every lead gets a text from your number, and the AI keeps the conversation moving until it is time for you to step in.

STEP 03

You take the appointment

Relay books the time, adds it to your calendar, and keeps the conversation in your inbox.

Set up my Relay line · $49/moSet up in ten minutes · cancel anytime

Inside the app

A whole sales assistant, not a chatbot.

Six screens that run your day. You read every message, jump in any time, and switch the AI off for any conversation with one tap.

4:06

←Assistant

Ask me anythingI can pull up your leads, check today's schedule, search your inventory, and draft texts for you.

What's on today?

Who haven't I replied to?

Find me an SUV under $30k

Ask your assistant…

LiveMessages3+CalendarSettings

Ask who needs a reply, what is on today, or for an SUV under 30k from your inventory. It reads your leads and schedule, drafts the texts, and you hit send.

Also in the boxPayment estimatorInventory BetaNew text & call

What it does

The follow-up you meant to do, already done.

Books appointments while you sell

The AI answers questions, handles after hours, and books the appointment in your voice. You wake up to a calendar, not a pile of missed texts.

4:00PM SATSilverado test drivebooked by AIConfirmed

Every lead gets worked

Every lead gets a reply from your number, day or night, and a follow-up when they go quiet. Ready-now shoppers do not wait for you to get free.

Still got the Civic?

Sure do. Want to take it for a spin today? AI

Re-text your whole book

Filter past buyers, truck owners, and people due for a trade, then send the right offer in one tap. Old customers, new deals. Included with Pro.

Hi {first_name}, it's {rep_name}. Still loving your {vehicle}?

Truck owners · 94➤ Send Blast

Set up my Relay lineOne extra sale can cover a year of Relay

Pricing

One price. Pays for itself in one deal.

In group usage, Relay booked 50% of appointments and led to a 40% increase in closing rate.

Starter

For the rep building a steady book.

$49/mo

~1,900 texts a month included

Month to month. Cancel anytime.

A dedicated number, inbox, and AI auto-reply
Templates, signature, and your store name
Calendar, commission tracker, and payment estimator

Start with Starter

Pro

Uncapped AI

For the closer who wants the AI edge.

$89/mo

~3,600 texts a month included

Month to month. Cancel anytime.

Everything in Starter
Unlimited AI on every conversation
AI Assistant that knows your book, schedule, and inventory
SMS Blast: re-text your whole book in one tap
Priority support

Start with Pro

Texts and calls come out of one included balance. If you run hot, top up before a conversation cuts off. Usage stays visible, so the bill is not a surprise.

50%of appointments booked by Relay during group usage

40%increase in closing rate after Relay handled the follow-up

$49a month to protect the leads you already paid to get

Questions

The stuff you're actually wondering.

Will my dealership have a problem with this?

It is just like using your own phone, because you are. Relay gives you a dedicated number and inbox for your leads, then helps you reply faster. It does not replace the store CRM or require an install. If your store has a specific texting policy, follow it.

How do leads get into Relay?

Four ways. Forward your lead emails from AutoTrader, CarGurus, or your dealer site once and they flow in automatically. Paste any lead text and Relay fills in the details. Import a CSV or your contacts. Or customers text and call your Relay number directly.

Is the AI going to sound like a robot to my customer?

It texts in your voice with your inventory, and you can read every message, jump in any time, or shut it off for a conversation with one tap. You stay in control.

All questions Set up my Relay line

A member of the Relay team in a dealership showroom

We've spent years in dealerships, helping reps respond faster and sell more. We know what a slow Saturday and a missed lead really cost, so we built the tool we kept wishing the floor had.

A salesperson shaking hands with a customer in front of new cars

It does the chasing. You do the closing.

Relay fills your calendar. You do the part you're actually good at.

Set up my Relay line · $49/mo